![]() You can use microsurveys and interview customers to discover jobs-to-be-done, which is the first step to applying the model.When teams focus on functionality, they may forget about other aspects of user experience like the visual attractiveness.One of the difficulties of using the jobs-to-be-done model in product management is that some of the user problems can be too abstract to work with.The JTBD framework helps your team uncover and prioritize the needs of your users and find solutions that best address these needs.Jobs-to-be-done are the outcomes that the users want to achieve, while User Stories are descriptions of features, which are the solutions to the user’s problems.Jobs are not only functional but they also have emotional and social components.According to the framework, customers don’t buy products but only hire them when they need them.Jobs-to-be-done could either be activities that your customer wants to do or ways of improving what they already do (processes) to save them effort or time in the long run.Tony Ulwick has invented the model to help companies better identify and meet the needs of their customers. ![]() ![]() The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job.If you would like to get the answers to these questions (and a few more too), we’ve got you covered! Ready to dive in? TL DR What is the application of the jobs-to-be-done model in product management? How can you use it to build successful products? How is it useful for user onboarding? ![]()
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